End Family Fire is a movement to promote responsible gun ownership through the practice of safe gun storage.
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"Family fire” puts a name to the preventable tragedies that result from someone misusing an unsecured firearm from the home. Unintentional shootings, firearm suicide, and many intentional shootings are all forms of family fire.
Every day, 8 kids are injured or killed from unintentional shootings and 74 people die by gun suicide. Storing all guns in the home securely is proven to reduce incidents of family fire while still providing you with quick access when you need it.
For more than five years, Brady and the Ad Council have partnered on End Family Fire to encourage safe firearm storage practices to keep families and communities safe. Our research shows that End Family Fire is positively impacting how gun owners approach safe storage. Those in gun-owning households who are aware of the campaign are more likely to seek information on ways to safely store their firearms than those who are not aware of the campaign.