About the End Family Fire Program
End Family Fire is a national campaign to prevent gun injuries and deaths by promoting secure firearm storage.
Family fire is a term for preventable tragedies that occur when someone misuses an unsecured firearm from the home. This can include unintentional shootings, firearm suicides, and even some intentional acts of gun violence.
For more than five years, Brady and the Ad Council have partnered in collaboration with gun owners on End Family Fire to promote secure gun storage and keep our communities safe.
Research shows End Family Fire messaging is having an impact across the country. Adults in gun-owning homes who recognize the campaign are more likely to take steps to store their firearms in a safer manner.